In the last few years, the push to health and fitness has continued to gain traction like never before. While it always seems like there’s a race, dash, or walk-for-the-cure, in the summer months, it feels like you come across one every day! As a business, these races create a unique opportunity for you to show community support, a commitment to a healthy lifestyle… and promote your business!
Most of these events are run by non-profits as a fundraiser. The organizations rely on community support to provide even the basic essentials – like water! If you’re looking for a chance to get your name out there, contact the organizers and ask if you can run a water station during the race (with cups taunting your business’ name, of course) or include a water bottle in the swag bag at the end.
These events typically garner press, as well as are featured in newsletters and updates to the emails and mailboxes of participants. By making this donation and supporting the cause, your business has the chance to get the type of press money can’t buy – publicity!