It’s all about getting your name and logo out where people will see them…and see them again…and again, until your brand and logo is like a household word. The red and white Coca-Cola logo is recognized around the world, because they put it on everything: cans, bottles, & boxes, shirts & jackets, trucks, billboards, bandanas, toys, store windows, key chains, note pads, ink pens, and just about everything imaginable.
If you are a small company, perhaps you don’t have to go that far, but you should make sure that your team displays your name and logo as often as possible. Brand you team with Shirts showing your logo. Don’t use generic business forms, when you have the opportunity to use forms showing your name and logo. You don’t have to say a word. You don’t even have to be there. Just make sure your products are speaking for you.
