Promotional Times Newsletter

Benefits

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Benefits

•    Increases sales from clients – gives readers innovative ways of incorporating promotional products into their businesses.

•    Turns prospects into customers – enhances credibility and lets readers know we understand their needs and wants.

•    Gives me a competitive edge – puts my name in front of clients and prospects right when they’re thinking about promotions.

•    Improves relationships – shows customers we’re interested in their success.

•    Increases awareness – an effective tool for building name recognition.

•    Generates referrals – the newsletter is circulated to other departments and co-workers.

•    Reduces selling time – clients are pre-sold after reading the educational articles.

•    Leaves a lasting impression – great for salesman leave-behinds, seminars, office lobbies, and handing out at trade shows, business associations and ‘leads group’ meetings.

Make New Clients; But Keep The Old;

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Make New Clients; But Keep The Old;  One is Silver; The Other’s Gold!

 

Businesses are trying to attract new customers, but what about existing customers???   It takes a lot more time, money, and effort to get new business, so why not setup a plan to retain your existing customers. After all it’s their “word of mouth” that can bring you new customers. Or not.

Ever see ads that say “For New Customers Only”? That can be a turn off to existing customers. People who do business with you want acknowledgement. They want to know you care. Giving them a gift with your company name on it will not only show you care, but will also give you more exposure.

Almost everyone has a cell phone, iPod or even a stack of business cards. The Cell-A-Lounge is a great product for the desktop. It’s designed to make it easy to use the speakerphone so you can talk hands-free. While designed for cell phones, it cradles almost anything like the iPod, business cards, and many other things.

If your clients are on the go, maybe a pocket size notebook and pen would be the right product to use to keep your name in front of them. It’s a very useful tool to keep in your client’s car or pocket. Think use-ability. What will your client use over and over? That’s a tool that hits your target market.

If you are on a budget and need a large quantity of give-a-ways, try the emery board. Even men need to file their nails. They come in different colors, shapes and sizes. Emery boards are often found in the pocket, the purse, the desk drawer and in the car. It’s a low cost way to keep your name coming up again and again. Because they are low cost, you can afford to give someone two or three emery boards, which may be given away to other people you don’t even know.

Think of promotional products as an investment in marketing.   These little gifts show you care, help you get your name out, and even reach people you may never see otherwise.   Give us a call and let a promo products expert help you choose the right products to reach your target market.

Lanyards Make the Connection That Lasts

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Lanyards were originally used by the military to keep something close at hand, whether it was a pistol, a sword, or whistle. Today we find them useful to keep things nearby, such as keys, an ID, a whistle, eyeglasses or just about anything. Because they are useful, they’re a great promotional product. They’re great for schools, groups, organizations and tradeshows.   They also come with a choice of split rings, bulldog clips or swivel hooks on the end. And for those who want BLING, you can get BLING!

A school might wish to place their name and logo on the lanyards and sell them to students. But Barney’s local restaurant can express their support by giving students lanyards that say “ Barney’s Supports Northside High” or something similar. By giving them away to students, the students now have a connection to Barney’s. And by wearing the lanyard, they are actually advertising for Barney’s. What a great way to show support to the local school and be rewarded for doing so!

You can boost your exposure using a free marketing team…just give lanyards with your name and logo to any local group. You can ensure the lanyards are being worn if you add something to go along with it, such as a hand sanitizer, an ID badge, or a whistle. For example, adults with young children probably need a hand sanitizer attached to them at all times. Any group where people need to know the names of each other is a candidate for the ID badges. Why not offer a lanyard with a whistle for anyone offering self-defense classes? The options are endless. Call us and let us help you market your business using the right promotional products to make your connections last.

Branded Grocery Tote

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Grocery Tote

Show that your business values its customers and is willing to give a little extra to keep their business. This is easily accomplished by including a gift with certain purchases or services. People love free items. It will make them feel happy and that will make them much more likely to continue doing business with your company in the future.

Remember Your Clients on Valentines Day

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This Valentine’s Day don’t forget to show your clients how much you appreciate them. Send them something with a personal touch. A small boutique in Atlanta started sending hand written thank you notes to its customers last year. The notes were personal, sighting the items the clients bought and wishing them happiness with their purchase. The hand written notes took more time and effort than an email, however they created a personal relationship between the sales clerk and the customer. This year that small boutique has grown enormously because of their loyal customer following.

You build a relationship with your clients by letting them know that you appreciate them. Add notes to the card about referencing things you have talked about with your clients or details that let them know that you are thinking about them specifically while you are writing the card. Make them feel like they are not just part of an assembly line. They will remember the sentiment and come back for business.

In addition to sending a note, send a great promotional item to your client with a touch of Valentines Day spirit, like a teddy bear or a heart shaped key chain. Pick something that lets your clients know that you are thinking of them and appreciate them. Another wonderful idea is if you know something that your client might find useful or something they might need. Clients are more likely to come back if you send them a promotional item.

 

What is success?

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thatcher-bbc_3150455b

“What is success? I think it is a mixture of having a flair for the thing that you are doing; knowing that it is not enough, that you have got to have hard work and a certain sense of purpose.”

–Margaret Thatcher

Quotable Quotes-Steve Jobs

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Steve Jobs

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

–Steve Jobs

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