Benefits
• Increases sales from clients – gives readers innovative ways of incorporating promotional products into their businesses.
• Turns prospects into customers – enhances credibility and lets readers know we understand their needs and wants.
• Gives me a competitive edge – puts my name in front of clients and prospects right when they’re thinking about promotions.
• Improves relationships – shows customers we’re interested in their success.
• Increases awareness – an effective tool for building name recognition.
• Generates referrals – the newsletter is circulated to other departments and co-workers.
• Reduces selling time – clients are pre-sold after reading the educational articles.
• Leaves a lasting impression – great for salesman leave-behinds, seminars, office lobbies, and handing out at trade shows, business associations and ‘leads group’ meetings.