When you plan to participate in an event, customize your promotional items to be a hit. Have the items that everyone wants. For example, if you want to advertise to golfers, then donate promotional items to be distributed in the “goodie” bags at golf tournaments. Your budget can easily let you provide golf tees. Maybe your budget won’t allow you to provide every player with a golf umbrella, but you can order as few as a dozen and add them to the prizes for the foursomes in the top three places. Everyone will see them and will want one…so you’ll get your exposure without having to buy 100 of them.