Make New Clients; But Keep The Old; One is Silver; The Other’s Gold!
Businesses are trying to attract new customers, but what about existing customers??? It takes a lot more time, money, and effort to get new business, so why not setup a plan to retain your existing customers. After all it’s their “word of mouth” that can bring you new customers. Or not.
Ever see ads that say “For New Customers Only”? That can be a turn off to existing customers. People who do business with you want acknowledgement. They want to know you care. Giving them a gift with your company name on it will not only show you care, but will also give you more exposure.
Almost everyone has a cell phone, iPod or even a stack of business cards. The Cell-A-Lounge is a great product for the desktop. It’s designed to make it easy to use the speakerphone so you can talk hands-free. While designed for cell phones, it cradles almost anything like the iPod, business cards, and many other things.
If your clients are on the go, maybe a pocket size notebook and pen would be the right product to use to keep your name in front of them. It’s a very useful tool to keep in your client’s car or pocket. Think use-ability. What will your client use over and over? That’s a tool that hits your target market.
If you are on a budget and need a large quantity of give-a-ways, try the emery board. Even men need to file their nails. They come in different colors, shapes and sizes. Emery boards are often found in the pocket, the purse, the desk drawer and in the car. It’s a low cost way to keep your name coming up again and again. Because they are low cost, you can afford to give someone two or three emery boards, which may be given away to other people you don’t even know.
Think of promotional products as an investment in marketing. These little gifts show you care, help you get your name out, and even reach people you may never see otherwise. Give us a call and let a promo products expert help you choose the right products to reach your target market.
