This Valentine’s Day don’t forget to show your clients how much you appreciate them. Send them something with a personal touch. A small boutique in Atlanta started sending hand written thank you notes to its customers last year. The notes were personal, sighting the items the clients bought and wishing them happiness with their purchase. The hand written notes took more time and effort than an email, however they created a personal relationship between the sales clerk and the customer. This year that small boutique has grown enormously because of their loyal customer following.
You build a relationship with your clients by letting them know that you appreciate them. Add notes to the card about referencing things you have talked about with your clients or details that let them know that you are thinking about them specifically while you are writing the card. Make them feel like they are not just part of an assembly line. They will remember the sentiment and come back for business.
In addition to sending a note, send a great promotional item to your client with a touch of Valentines Day spirit, like a teddy bear or a heart shaped key chain. Pick something that lets your clients know that you are thinking of them and appreciate them. Another wonderful idea is if you know something that your client might find useful or something they might need. Clients are more likely to come back if you send them a promotional item.