Select the right promotional products to meet your needs. Don’t just throw some money in the barrel, or shotgun your dollars to find a one-size-fits-all product. You can maximize your results by targeting your dollars toward your goals. Rely upon your promotional products experts to help you sort through products and select the right ones to meet your goals.
First ask yourself, “WHAT do I want to accomplish?” Be specific about what you want to do. Is it to…
Say thanks to good customers?
Publicize an upcoming event?
Educate people?
Keep your name in front of clients or potential clients?
Motivate your employees?
Then think about WHO your target is for this mission. It could be…
High level executives; or
The gatekeepers at big companies; or
Small business owners; or
Salespeople; or
Local teenagers; or
Parents of school children; or
The general public; or
Any group.
Now consider what products might be used again and again by members of the group you are targeting. For example, someone that sits at a desk most of the day might find a paperweight or desk clock useful,
