Don’t Forget the Kids!

Building a relationship with the entire family is important for business. Studies show that children as young as three have strong brand recognition. Building a rapport with kids can create life long relationships and brand loyalty. One report stated that children are not only great purchasers but also exhibit great influence on their parents purchase decisions. Children’s influence on the market is estimated to be around $1.88 trillion.

For years Delta Air Lines gave out “tiny fliers” to their younger passengers. This tiny pin featuring wings and the Delta logo influenced their parents decision to use that airline, and as adults these children accumulated frequent flyer miles with that company. Remembering the children with something as small as a pin, a packet of crayons, or a balloon can influence repeat business.

Larger items, like cool decorative pens, can become a part of a child’s toy box. Kids will take an item like this with them to places like show and tell at school. Giving a child their favorite item can inspire a lifelong love for your company and show the parents that you care.

A kid’s kit with your brand name imprinted on it can be of fun for children and something they show their friends. This can create additional traffic to your business as children encourage their friends to get their own.