In today’s connected society, people may feel that calendars no longer have a relevant place as a marketing tool. Yet, according to PPAI Research, “79% of homes and 78% of businesses still have a printed calendar.”
Many businesses are gaining an edge by veering slightly away from the classic desk or wall calendar and moving towards distribution of unique calendars that make a truly memorable impression. For example, schools or nonprofits can sell magnetic chalkboard style calendars for a fundraiser or businesses can offer the promotional item to clients as incentive gifts. Either way, your company’s logo will be prominently displayed on refrigerators everywhere, providing your organization visual brand recognition multiple times a day.
If catching the attention of young professionals is a goal then building block calendars are perfect. The magnetic blocks engage people in more than one way, are FUN!, perfect icebreakers, and will help your company “stack up” the business.